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A Modern Southern Studio

From their home in Florence, Alabama, Billy Reid brings their sensibility to the world at large through standout clothing, crafted with integrity and authenticity. For over 20 years, they have earned some of the most prestigious honors in fashion, including four CFDA awards.

More importantly, they make clothing that is built to last. They believe in creating fewer, better things. This approach balances sustainability and artisanship. They take your favorite wardrobe staples and improve them through unexpected, high-quality detailing—carefully considering every button, every thread, every stitch.