Deeply rooted in JEANERICA’S design and brand ethos is sustainability. They believe that for something to be perceived as relevant, modern and essential it should also be sustainable. Each collection is created in close partnership with producers and factories to cut out all unnecessary steps. By keeping everything in the same place; developing fabrics, cutting, sewing and washing we reduce transportation to the bare minimum. In production, they avoid harmful chemicals, non-organic cotton and overconsumption of water when washing and obtaining our products by modern and sustainable techniques such as laser and ozone finishes. Approximately 90% of their collections use organic cotton and recycled fabrics, delivering a wardrobe to be worn with a clean conscience.